Marketing Communications
About Us
Principia’s marketing-communications teams at the College, School, and in Advancement work closely with the Communications and Creative Services team to execute on their strategic plans and communicate with their unique audiences. Our goal as a collaborative marketing-communications team is to highlight the strengths of our institution and ensure that Principia’s marketing-communications efforts are on-brand with messaging and visual identity, and strategically aligned with the institution’s short- and long-term goals.
Our experienced team of editors, writers, designers, creative directors, communications and marketing strategists, photographers, and videographers develop strategic, high-quality materials across all marketing mediums. Working as a trusted advisor and partner with you, we can help you build and promote effective marketing-communications pieces that reinforce Principia’s messages.
Specifically, the Communications and Creative Services team functions as the central hub for marketing-communications across the institution. This team supports a wide variety of internal partners, including School and College marketing-communications directors, admissions, the alumni office, special events, human resources, and advancement. This office works to:
- Improve recognition of the opportunities Principia offers for academic excellence, athletic achievement, and spiritual practice
- Promote the high quality of Principia’s student, parent, faculty, and staff experiences throughout all levels of the School, College, and Advancement
- Engage alumni and friends with InFocus monthly emails and the alumni magazine (Principia Purpose) through personalized stories of students, faculty/staff, and alumni
- Ensure our visual identity and messaging is consistent, effective, and on brand
- Amplify the brand through earned media efforts
Services include:
- Integrated communications strategies, planning, and consulting
- Online presence support via Principia’s website and social media outlets
- Advertising
- Brand management
- Direct marketing and lead generation
- Publication and print design
- Photography and videography
- Writing and editing
- Media and public relations
- Email marketing
The Principia Copy Center, located at the College, handles marketing communications needs that target internal audiences such as faculty, staff, and students. The Copy Center also supplies Principia letterhead, business cards, and note cards.